Who We Are

Most companies, regardless of their size or tenure, are constantly evolving their business value propositions to stay ahead. Selling Innovation is crucial in this landscape, as your ability to drive innovation can pave the way for success.​ Selling Innovation goes beyond meeting existing customer needs; it involves anticipating needs that have not yet been articulated. To Sell Innovation, you need to Sell Change. This process demands specific skills and techniques that may seem unconventional. Sales professionals must hone their abilities to spark curiosity, nurture interest, and ultimately create a sense of urgency in prospects. Failure to master the art of Selling Innovation could relegate you to the "nice-to-have" category in your prospect's mind. However, being deemed a mere option is insufficient and may result in missed business opportunities. The key lies in empowering your sales team to position your most groundbreaking innovations as "must-haves" for prospects, leading to swift and successful closures. Are your sales teams equipped to make your innovations indispensable in the eyes of your prospects?

Radically improve companies' ability to sell innovation by injecting the right Innovation Selling DNA into sales teams through innovative, pragmatic, and impactful programs and coaching practices. These programs are tuned to serve different customer profiles: disruptive challengers (start-ups, scale-ups) and established leaders.

Create lasting positive impacts by being pragmatic and simplifying what looks complex. Act with trust and integrity, be transparent, and communicate openly. Put the customer at the center of everything you do. Embrace innovation and disruption, build on facts and outside-in perspectives. Foster teamwork, be part of your team, and co-create for success