Who We Are

Yves Blandiaux is the Founding Partner of Wave4Growth.

Over the past 25 years, Yves has held international sales and general management positions for ICT providers such as Cisco, Fujitsu and Alcatel.

During his career, he has led sales force transformations from transactional "product" sales to more complex sales, i.e. value selling, solution selling and consultative selling.

He also went through the crises of 2001 and 2008 by fundamentally rethinking the leadership, approach and organization of sales within his teams.

Since 2018, Yves has been working as a freelancer with Tech Start-Up, Scale-Up and Large Enterprises, helping their sales teams sign more and bigger customers.

Yves is heavily engaged in multiple sectors : ICT, Service Providers, IA, SaaS, MedTech, Industry, ...

Yves is committed to bring the best of Start-Up to Established Companies and vice-versa.

Yves Blandiaux | LinkedIn


Our Drivers

Our Vision

Every Tech Company, big or small, is hunting for new Territorires, be it new market segments, next generation solutions, moving-up in their Customer value chain, …
This hunting urgency is putting Tech Sellers to the test : how can they trigger customer curiosity, build it into strong interest and close business … with new Customers (new account or new people in an existing account) ...in a frantic and noisy environment …where industry events, trade fairs and the likes are moving virtual ?
If they want to shine, most Tech Sellers will need to step-up and develop themselves.
Successful Tech Start-Up selling practices is a good source of inspiration, for both Start-Ups and established Companies: They master the art of new account insertion without much resources and no powerful company logo to back them up.

Our Mission

Radically imporve Tech Sellers' and Sales Leaders' impacts by injecting the right Start-Up mentality into the Sales Teams through innovative, pragmatic and impactful programs and coaching practices.
Tune the programs to serve different Customer profiles: Tech Start-Ups, Established Tech Companies and Disruptive Challengers

Our Values

Create lasting positive impacts – be pragmatic and simplify what looks complex – act with trust & integrity – be transparent & communicate openly – put customer at the center – innovate & disrupt – build on facts & outside-in perspectives – be part of your team, teamwork – co-create


Certified  Growth Expert by the Walloon Region (Belgium)

We are certified "Label Enterprise" by the Walloon Region for Growth (Diagnostic & Excution).
Significant Regional subsidy can be available for Companies headquartered in Wallonia (up to 50%)